Writer: Staff Reports
The Washington County branding initiative is a recipient of a 2021 Four for the Future Award.
Washington County and its eight communities have a lot to offer but did not have a unified brand identity, tools or message needed to maximize promotion, marketing and economic development efforts. The Carl Vinson Institute of Government was commissioned by Archway Partnership on behalf of Washington County to facilitate a countywide branding process and create a brand identity. Vinson Institute graphic designers took the information provided by county residents and created a visual identity that captured the county’s diverse and unique sense of place. Each community designed its own logo to fit within the county brand. The county now has tools to use for recruiting industry and the Chamber of Commerce has a brand message to attract visitors, enhance marketing and aid local merchants.
Now in its ninth year, the Four for the Future Awards, co-sponsored by Georgia Trend magazine and UGA, recognize communities and regions that have worked across public-private sector and nonprofit boundaries to address challenges in ways that will lead to improved quality of life. These partnerships demonstrate effective collaboration, leadership and innovation, and they offer the promise of long-term community benefits.
Read more about the Washington County Branding project: https://cviog.uga.edu/news/spotlights/040621-washington-county-branding.html