This spring, the UGA Carl Vinson Institute of Government presented the Dooly County community brand to local leaders and stakeholders.
Held at the Dooly County Industrial Authority (IDA) headquarters in Vienna, the public unveiling of the community brand was the culmination of an intensive 18-month branding process that began with extensive public input in September 2024.
Local groups, including the IDA, have eagerly adopted the brand and featured it extensively
in community outreach efforts.
View the lookbook here.
The proposed tagline for Dooly County, The Southern Heartland, conveys both community
pride and a deep connection to the land. Versions of the Dooly County logo include a formal seal logo (left), a simplified
patch version (center) and a modernized logo for tourism (right The Southern Heartland celebrates what makes Dooly County unique. This tagline positions
Dooly as a place with a proud rural heritage, strong community, and abundant natural
resources. The Southern Heartland speaks to potential residents, investors, and visitors
in search of a place where tradition, hospitality and community are central to local
life.
